The album "Believe" by Bangor-based rock band Stasis might have been just another CD by just another local act when it was released without much fanfare in April.
Instead, it could be the band's springboard to national renown.
The band kicked off a "Billboard or Bust" marketing campaign two months ago to renew interest in "Believe." It has been anything but a bust. On Tuesday, the album peaked at No. 37 on Amazon.com's top 100 rock mp3 downloads and No. 102 on the iTunes chart.
"This thing has a fire under it and it left a trail in its wake," Stasis drummer Sean Montross said Wednesday.
He spent most of Tuesday checking the computer to see where "Believe" was on the charts.
"It felt like Election Day to us," he said.
The day of high album sales was no coincidence. The members of Stasis made a concerted, two-month effort to get people to buy "Believe" on Dec. 14 and, with any luck, it will show up on the Billboard Heatseekers chart. They made promotional videos and warned people via their website not to buy "Believe" until Tuesday. The campaign also involved spreading the word through Facebook, Montross said.
"We reached out to probably about 3,000 people individually," he said.
The band wanted a shot at Billboard's Heatseekers chart, which tracks popular albums by artists who've never appeared in the upper half of the Billboard 200 list. It's too early to see if they'll make that chart, just as the band doesn't know how many albums they've actually sold this week.
As of Wednesday afternoon, "Believe" slipped to No. 75 on Amazon, behind Neil Young's "Ragged Glory" still ahead of Skillet's "Awake," which has been in the Top 100 for 476 days.
"Regardless of the actual numbers, we are selling more albums than some lesser-known bands, like The Who and Led Zeppelin," manager John Paul DeBard said.
DeBard, owner of Soul Shaker Records in Lower Saucon Township, signed on as the band's manager two months ago and helped organize the "Billboard or Bust" campaign.
"What I saw from Stasis was, they're fantastic as far as the music goes. But they weren't able to properly market things," he said.
DeBard said the campaign to shoot up the billboard list isn't a gimmick. So far, it's worked. Montross said a representative from Island/Def Jam Records plans to be in the audience for a Stasis show Saturday in New York City.
In the meantime, they're just enjoying the thrill of seeing "Believe" climb the charts.
"This was one of the most exciting days in my career as a musician," Montross said.